Ojai Valley Defense Fund Reaches the Halfway Point!!

by Carolyn on September 20, 2011

The Ojai Valley Defense Fund is pleased to announce that we have now reached the halfway mark! $500,000 has been given or pledged toward our final goal of $1,000,000 to protect the Ojai Valley and its long-term future — our environment and our economy.  This milestone was reached thanks to our annual gathering on July 10 at the Ojai Retreat. John Roulac, the CEO of Nutiva, made a remarkably generous challenge gift of $10,000. Those of you who were there—and folks who weren’t, but heard about it afterwards—donated $30,000 more. Contributions kept coming in for weeks. We now have over 230 donors. Our heartfelt thanks go to John and to the many others who made the afternoon so memorable.  This is the way we’ll reach our $1,000,000 goal—friends inviting friends to join in. Twenty-six of our July 10 donors were brand-new to the Defense Fund.  Please look for our booth on Ojai Day, October 15. We’ll be on Ojai Avenue or Signal Street. Stop by and say hi! We’d also welcome volunteers that day. Can you help for an hour or two? Call Kathy at 646-1200 and we’ll put you on the schedule.  For more information about the Defense Fund, a 501(c)(3) non-profit corporation, please visit us at www.ovdf.com.  Thank you!

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{ 3 comments… read them below or add one }

Carolyn September 20, 2011 at 7:25 am

Oops that should have been http://www.ovdf.org – sorry, all!


ojaiobserver October 3, 2011 at 6:51 am

Just a consideration for those contributing and administering the fund — instead of
being reactive to all development projects in the Ojai Valley- consider using some
of the funds for microlending to small businesses and artisans whose operations
are essentially carbon neutral. Attracting green industries producing renwable
energy products and low impact knowledge based businesses attracted to Ojai’s natural
beauty and good quality of life by offering by offering financial incentives to
relocate. This will create higher value added jobs and consumers for local merchants
as well as tax funds to revive Ojai’s depleted municupal coffers.
Congratulations on your generosity John but be mindful. Ojai is not the San Marino
of your youth. It is not merely a bedroom commnity for the wealthy. It needs
self sustaining commerce to maintain vitality not dependence on the vagaries of
of tourism which have been an inconsistent source if revenue along with casting
the shadow of a larger carbon footprint upon the Ojai Valley.


Carolyn October 3, 2011 at 10:15 am

Ojaiobserver – Thank you for your comments. I will respond to a few, if I may. The Ojai Valley Defense Fund isn’t reactive to all development projects in the Ojai Valley. To the contrary, we only step in to those projects – development, or otherwise – which would pose a major threat to the Valley as a whole. Threats on the magnitude of Weldon Canyon, for example, or uranium mining at Lake Casitas, etc. In other words, we step in to those threats that would destroy the environmental quality of our Valley, and along with it the economic vitality of the Valley. I fully agree with you that encouraging environmentally-responsible small businesses to locate here is a good thing, and something our community should support. The Defense Fund does so indirectly by helping to protect those small businesses, and all of us here in the Valley, from a major onslaught; one that would decimate the quality of life, and the ability to make a living, that brought us here. In other words, we are the “umbrella insurance policy” covering the entire Valley, and protecting it’s economy and environment. So that is the role we are playing in the community. Thank you for your interest!


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